The Wider Economic Environment: Theme 2 for Edexcel Economics B – New edition (2023)

Full and comprehensive coverage of Theme 2 for Edexcel B from Brian Ellis and Nancy Wall.

Chapters: Why do businesses want growth? How best to grow? Why innovate? How is the digital economy affecting markets and firms? How do small firms compete? Using price elasticity of demand, how is price decided? Exploring marketing strategies, Income elasticity of demand, Why is productivity important? Labour, capital, investment and capacity, What difference does lean production marke? How did globalisation happen? Developed, emerging or developing? How does international trade develop? How do exchange rates work? What is the economic cycle? The circular flow of income, Is inflation a problem? Employment, unemployment and underemployment, Possible macroeconomic objective, What policies can we use? Can we devise an effective macroeconomic policy package?