“Fast fashion rubbish hill”
This picture shows a dozen of fast fashion clothes which my friend wants to throw away while packing to go home from boarding school. These clothes are mainly from well-know fast fashion brands, including H&M, Primark, and Zara.
‘Fast fashion’ is a term used to describe a new accelerated fashion business model that has evolved since the 1980s. Fast clothes companies react the market rapidly to satisfy consumers’ everyday needs.
Many fast fashion companies relocated their factories to developing countries to reduce the cost of production. However, many firms may recruit children and women to work under huge machineries for more than 12 hours a day, 7 days a week. They do not have any free time for their own. Their living conditions are quite poor as they sleep under machines at night. Their salaries were extremely low for only £1.06 a day!
Although clothes can be recycled, we should still avoid purchasing too much fast fashion clothes as many end up in landfill and create negative externalities in production.