Markets, Consumers & Firms: Theme 1 for Edexcel Economics B – New edition (2023)

Full and comprehensive coverage of Theme 1 for Edexcel B from Brian Ellis and Nancy Wall.

Chapters: The economic problem, Business objectives, Stakeholders, What do entrepreneurs do? Why start a business – and how? Why do we specialise? How does economic change affect business? Demand, Supply, How are prices fixed? How does the price mechanism work? Understanding the consumer, How do firms compete? Why are banks important? How do banks and businesses cope with risk? How do businesses find the finance they need? What happens when markets fail? Government intervention and failure, Calculating revenue and costs, Exploring the links between costs, revenue and profit, Exploring profit and loss, Business survival and cash flow