Marketing and People: Theme 1 for Edexcel Business AS and A Level

Searchable digital book by Alan Hewison (Editor: Brian Ellis) offering superb coverage of all aspects of Theme 1 of Edexcel’s AS and A Level Business specifications.

This searchable digital book covers:

Meeting consumer needs, Market Research, Market Positioning, Demand, Supply, Markets, Price elasticity of demand (PED), Income elasticity of demand (YED), Marketing: Product/service design, Branding and promotion, Pricing strategies, Distribution, Marketing strategy, Approaches to staffing, Recruitment, selection and training, Organisational design, Motivation in theory and practice, Leadership, Role of an entrepreneur, Entrepreneurial motives and characteristics, Business objectives, Forms of business, Business choices, Moving from entrepreneur to leader.

You can buy online access to this digital book for all users at your school or college for £99 for the current academic year (which ends on August 31st).  If you buy access to four of the books in the Business section of our digital bookstore this will unlock access to the other books for the rest of the academic year too.

We will treat your order as a rolling subscription to be automatically renewed for future academic years – please let us know via the customer notes box at checkout if you do not wish this to be the case.